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Certificate in Advanced Business Development (CABD)

Certificate in Advanced Business Development (CABD)

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01

Overview

02

Course Outline

03

Schedule & Fees

Overview
Why Attend

The ISM Endorsed course is designed to equip individuals with the essential skills and knowledge needed to thrive in the dynamic world of business growth and expansion. Participants will delve into market analysis, relationship management, sales, strategic planning, and innovation. The program is structured to provide a holistic understanding of the business development process and offers a transformative learning experience to enhance capabilities and contribute to organizational growth.   

Course Methodology

The course is crafted with a dynamic, engaging methodology combining theoretical knowledge and practical application. The course caters to various learning styles and preferences, ensuring a comprehensive and immersive educational experience such as interactive lectures, hands-on workshops, case studies, and practical assignments.

Course Objectives

By the end of the course, participants will be able to:

  • Gain a foundational understanding of business development, encompassing key concepts and setting objectives that foster organizational growth.
  • Master the art of sales, from fundamental principles and effective presentations to closing deals.
  • Develop marketing tactics to generate more leads and top up the sales funnel.
  • Acquire skills in leading and influencing to maintain an effective and motivated business development team.
  • Foster strategic innovation and product development to create long-term value.
Target Audience

Whether you're a budding product manager, business development/sales executive, marketing professional, or an entrepreneur looking to enhance your company’s customer relations and revenues this course offers practical insights, case studies, and hands-on exercises to help you build a strong foundation in these critical areas. 

Target Competencies
  • Strategic planning
  • Quantitative account analysis  
  • Selling skills    
  • Product development 
  • Marketing tactics
  • Leadership and influencing 
  • Product innovation    
Course Outline
  • Power Strategic Planning for business development      
    • Key concepts in business development 
    • Quantitative analysis for lead qualification     
    • Developing a business development plan  
    • Competitive and business intelligence
    • Leading masterful approaches for winning opportunities 
  • Power Selling for business development  
    • Mastering the B2B sales process
    • Managing the sales funnel (ToFu)
    • Preparing your sales elevator pitch
    • Identifying the six buyer personas
    • Developing a sales opportunity planner
  • Power marketing for business development       
    • The role of marketing in business development  
    • Creating a compelling value proposition    
    • Marketing tactics to get the best buyers   
    • Digital tactics for lead generation
    • Enhancing customer loyalty through service management
  • Power leadership practices for business development
    • Team formation stages
    • Some leadership models
    • Building influence and resilience   
    • The Five Dysfunctions of a Team® (P. Lencioni)
    • Overcoming the Five Dysfunctions of a Team® (P. Lencioni)
  • Power product innovation for business development       
    • The importance of innovation in organizational growth
    • The role of business development in product innovation
    • Design Thinking for product innovation
    • A glance at the business model canvas
    • Product metrics and tracking
Schedule & Fees
2026 Schedule & Fees
USD 2,500
Per participant
  • 4 - 8 Oct, 2026
  • English
USD 2,500
Per participant
  • 4 - 8 Oct, 2026
  • Arabic
USD 2,500
Per participant
  • 18 - 22 Oct, 2026
  • English
USD 2,500
Per participant
  • 18 - 22 Oct, 2026
  • Arabic
2027 Schedule & Fees
USD 2,500
Per participant
  • 3 - 7 Jan, 2027
  • English
USD 2,500
Per participant
  • 3 - 7 Jan, 2027
  • Arabic
USD 2,500
Per participant
  • 17 - 21 Jan, 2027
  • English
USD 2,500
Per participant
  • 17 - 21 Jan, 2027
  • Arabic
USD 2,500
Per participant
  • 4 - 8 Apr, 2027
  • English
USD 2,500
Per participant
  • 4 - 8 Apr, 2027
  • Arabic
USD 2,500
Per participant
  • 18 - 22 Apr, 2027
  • English
USD 2,500
Per participant
  • 18 - 22 Apr, 2027
  • Arabic
USD 2,500
Per participant
  • 4 - 8 Jul, 2027
  • English
USD 2,500
Per participant
  • 4 - 8 Jul, 2027
  • Arabic
USD 2,500
Per participant
  • 18 - 22 Jul, 2027
  • English
USD 2,500
Per participant
  • 18 - 22 Jul, 2027
  • Arabic
USD 2,500
Per participant
  • 3 - 7 Oct, 2027
  • English
USD 2,500
Per participant
  • 3 - 7 Oct, 2027
  • Arabic
USD 2,500
Per participant
  • 17 - 21 Oct, 2027
  • English
USD 2,500
Per participant
  • 17 - 21 Oct, 2027
  • Arabic