Project Management Certifications
182
Quality Certifications
128
Finance and Accounting Certifications
229
HR Certifications
263
Banking, Insurance and Financial Services
156
Legal
12
Education Management Courses
12
HSE Certifications
69
Short Masters
2
AI in Administrative & Secretariat
12
Maintenance and Engineering
213
Contracts Management
186
Transportation Management and Aviation
88
Tourism Management
164
AI in Customer Service
6
Customer Service
49
Public Relations
213
Supply Chain Certifications
340
Data Management and Business Intelligence
25
Business Continuity and Crisis Management
6
Women Only Courses
AI in Strategic Planning
14
Graphics & Design Skills Courses
17
Sustainability
155
Hands-on Automation and Process Control
10
Government and Public Sector
134
Security Management
16
Engineering and Instrumentation
37
Audit and Compliance Certifications
266
Administration and Secretarial
149
Healthcare and Pharmaceutical Management
258
Financial Technology (FinTech)
4
Oil and Gas
50
Management Certifications
412
Digital Innovation and Transformation
17
Planning and Strategy Management
220
Communication and Writing Skills
29
Marketing Certifications
163
Operations Readiness and Assurance
68
Interpersonal Skills and Self Development
53
IT and Security Certifications
336
Construction Management
109
This course offers a transformational vision to the most significant aspects of Public Relations in the business. Trainees will apply the knowledge and skills gained from the course in public relations campaigns, especially in communications and marketing, which are considered among the largest areas of Public Relations practice. Students will learn how public relations play a key role in achieving the campaign's goals for individuals, groups, organizations, and government agencies.
By working in teams, trainees will be able to develop Public Relations strategies by simulating real scenarios. The Fundamentals of Project Management, Customer Relationships, Cost Estimation, Budgeting and other topics would be covered at this Course.
The course helps trainees to develop their assessment and creativity skills, in order to enhance their understanding of professional practice using case studies and current situations as an important reference. The main stages of communication plans will be addressed in this course in details, which also examines the relationship between theory and effective application. Ethical issues and Risk issues will also be reviewed when practicing Public Relations.
This course focuses on how to develop public relations to become better business leaders, and take a more comprehensive approach that can be called "Reputation Management". The course will also focus on how to develop organizational, managerial and brand contacts so that a consistent value-based approach can be found that can be aligned with the brand strategy.
By the end of the course, participants will be able to:
his course is for professionals working in Public Relations, Marketing, Media, Management personnel and any individuals who have an interest in these areas.
How will participants benefit from the course?
After completing the program, participants will master the following aspects:
© 2026 Arab British Fellowship Training Academy. All rights reserved.